“People choose brands they trust.”
Almut Sylvia Friehe, CEO Lilienstrand PR & Communication
Ever since I was a child, I had a specific gift: the ability to see through complexity and translate it into clear, simple messages. It was a trait so noticeable that it was even highlighted in my early school reports. To this day, it remains the compliment I receive most often from my clients. Along the way, people noticed another strength: knowing how to ask the right questions—the ones that cut through the noise and uncover the unique story, identity, and true potential of any brand.
Today, this intuition — combined with strategic expertise built over years in the field — is the foundation of everything I do.
Based in Sweden and working internationally, I bring years of experience in strategic communications, brand positioning and storytelling. Having lived and worked in Germany, Austria, Spain and Sweden, I understand how messages travel across markets, cultures and audiences. This combination of international perspective and local insight helps me position your story with clarity, relevance and impact.
My career spans strategic communications, PR, brand activations, events and film production. I have led classical PR campaigns for brands such as SanLucar, contributed to integrated 360° campaigns for global companies including Canon, supported high-profile events for Montblanc, and worked on strategic brand activations for Unilever.
Beyond corporate communications, I have collaborated with renowned artists such as Jan Delay and The Fray and have been involved in the development and production of image films, documentaries and other storytelling formats. Working across these disciplines has given me a unique perspective on how brands connect with audiences through consistent and compelling narratives.
Over the years, I learned that successful brands grow because they have a strong brand identity and communicate with clarity, consistency and authenticity. That is what builds trust—and trust is what turns attention into lasting relationships.
In a world increasingly shaped by digital marketing, AI-generated content, and ever-shorter attention spans, I believe authentic communication matters more than ever.
Because while channels change, one thing remains the same:
People choose brands they trust.
I am passionate about guiding brands on their journey to building exactly that very trust, ensuring a lasting presence and long-term market success.
Having worked as a freelancer for various leading agencies in the past, Lilienstrand was founded in 2026 to honour my grandmother. She was the one who taught me everything about the fine art of writing, speechcraft, and organising high-end gatherings with a unique flair to remember. Today, I combine her timeless wisdom with modern communication strategies.
I am looking forward to working with you and positioning your brand in successful ways.
Almut Sylvia Friehe
Founder & CEO, Lilienstrand
sylvia@lilienstrand.com
+46723392888
MA in Theater-, Film- and Media Studies | Pilates Mat Trainer
Giving back: In the spirit of my grandmother’s philanthropy, 10% of Lilienstrand’s annual revenue is donated to local NGOs here in Västerås, Sweden on a yearly rotating basis.
Driven by the firm belief that kindness is never weak, but the very core that makes our daily interactions better, I also founded the initiative 5minutesbekind. My article on the power of unexpected kindness in everyday life was recently published by the Swedish newspaper VLT. On my blog Liebenswert (German for Loveable) I reflect on communication, empathy, and what it means to be human. Small observations. Quiet moments. Stories that remind us life is still lovable.